Green Tea PerfumeElizabeth Arden



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Elizabeth Arden’s Green Tea franchise marked 25 years with a visual refresh that brought new energy to one of the brand’s most recognizable fragrances. Updated campaign imagery gave the line more modern feel while staying true to its light, uplifting identity.
Elizabeth Arden’s Green Tea franchise marked 25 years with a visual refresh that brought new energy to one of the brand’s most recognizable fragrances. Updated campaign imagery gave the line more modern feel while staying true to its light, uplifting identity.



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Digital-first Campaign
Digital-first Campaign
Digital-first Campaign
Updated visuals gave the Green Tea franchise a fresher, more modern presence across platforms. The campaign brought new energy to the line while staying true to the fragrance’s light, clean, and uplifting identity.
Updated visuals gave the Green Tea franchise a fresher, more modern presence across platforms. The campaign brought new energy to the line while staying true to the fragrance’s light, clean, and uplifting identity.
Updated visuals gave the Green Tea franchise a fresher, more modern presence across platforms. The campaign brought new energy to the line while staying true to the fragrance’s light, clean, and uplifting identity.
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Art Direction + Post-Production
Photo/Video Production
Digital Strategy
Art Direction
Design Systems
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Art Direction + Post-Production
Photo/Video Production
Digital Strategy
Art Direction
Design Systems
Services
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Services
Art Direction + Post-Production
Photo/Video Production
Digital Strategy
Art Direction
Design Systems
Services
Services
Services
Services
Art Direction + Post-Production
Photo/Video Production
Digital Strategy
Art Direction
Design Systems

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Art Direction - Campaign Creation
Paolo Del Ferraro

Art Direction - Post-Production
Eight Hour

Art Direction - Post-Production
Green Tea Perfume

Art Direction - Production
St. Regis

Art Direction - Digital
Almay

Campaign Production
Prevage

Art Direction + Post-Production
Revlon

Art Direction - Branding
odd92

Art Direction - Campaign Creation
Paolo Del Ferraro

Art Direction - Post-Production
Eight Hour

Art Direction - Post-Production
Green Tea Perfume

Art Direction - Production
St. Regis

Art Direction - Digital
Almay

Campaign Production
Prevage

Art Direction + Post-Production
Revlon

Art Direction - Campaign Creation
Paolo Del Ferraro

Art Direction + Post-Production
Revlon

Art Direction - Production
St. Regis

Art Direction - Post-Production
Eight Hour

Art Direction - Branding
odd92

Campaign Production
Prevage

Art Direction - Digital
Almay

Art Direction - Post-Production
Green Tea Perfume

Art Direction - Campaign Creation
Paolo Del Ferraro

Art Direction + Post-Production
Revlon

Art Direction - Production
St. Regis

Art Direction - Post-Production
Eight Hour

Art Direction - Branding
odd92

Campaign Production
Prevage

Art Direction - Digital
Almay

Campaign Production
Prevage

Art Direction - Production
St. Regis

Art Direction - Campaign Creation
Paolo Del Ferraro

Art Direction - Post-Production
Green Tea Perfume

Art Direction - Digital
Almay

Art Direction - Post-Production
Eight Hour

Art Direction - Branding
odd92

Art Direction + Post-Production
Revlon

Campaign Production
Prevage

Art Direction - Production
St. Regis

Art Direction - Campaign Creation
Paolo Del Ferraro

Art Direction - Post-Production
Green Tea Perfume

Art Direction - Digital
Almay

Art Direction - Post-Production
Eight Hour

Art Direction - Branding
odd92

Art Direction - Digital
Almay

Art Direction - Campaign Creation
Paolo Del Ferraro

Art Direction - Post-Production
Eight Hour

Campaign Production
Prevage

Art Direction + Post-Production
Revlon

Art Direction - Branding
odd92

Art Direction - Production
St. Regis

Art Direction - Post-Production
Green Tea Perfume

Art Direction - Digital
Almay

Art Direction - Campaign Creation
Paolo Del Ferraro

Art Direction - Post-Production
Eight Hour

Campaign Production
Prevage

Art Direction + Post-Production
Revlon

Art Direction - Branding
odd92

Art Direction - Production
St. Regis